Kate Kelly Smith
SVP, Publishing Director & Chief Revenue Officer, House Beautiful
SVP, Publishing Director, Elle Decor & Veranda

Join Kate Kelly Smith, SVP, Publishing Director and Chief Revenue Officer of House Beautiful and the Hearst Design Group, as she discusses the importance of reinventing the oldest and largest shelter magazine in America, created by Frank Lloyd Wright in 1896.

Today, magazines are more than just print vehicles; they are brands. Content previously only created for and available in the magazine is accessible via the web, mobile devices, tablets and more. This past October, House Beautiful became the first national US magazine to seamlessly integrate Digimarc Discover technology into its editorial content, allowing readers to bring pictures and articles to life on their smartphones or tablet devices with video, slideshows and other rich media without an unsightly QR tag. With the February 2012 issue, House Beautiful made this technology and engagement tool available to its advertising partners.

It’s an all new experience.

Tuesday, February 21, 2012

TIME
5:30 p.m. – 6:30 p.m. – Registration & No-Host Cocktails
6:30 p.m. – 8:30 p.m. – Dinner & Program

PLACE
The Kahala Hotel & Resort
5000 Kahala Avenue

COST
Early Registration

• SMEI Members: $60
• PSE Students: $60
• Non-Members: $70

At the door

• SMEI Members: $65
• Non-Members: $75

Save $5 by registering online!

RSVP: SMEIHonolulu.com or call 942-7000 with questions.
DEADLINE: Friday, February 17, 2012
QUESTIONS: Contact Naomi Kanna, Executive Director | 594-7391 | naomi@smeihonolulu.com

MAHALO TO OUR TRADE SPONSORS:

The Kahala Hotel & Resort | Techniques Hawaii | Dollar Rent-A-Car | Mana Means Communications
Ameriprise Financial – Dave Livingston, Financial Advisor | Hagadone Printing Company

MENU
FIRST COURSE – Chicken Consomme with Forest Mushroom Ravioli
ENTREE – Roasted Strip Loin with Horseradish Mashed Potato and Garden Vegetables
DESSERT – Kahala Bread Pudding with Vanilla Sauce

VEGETARIAN OPTION
FIRST COURSE – Gazpacho Soup with Crisp Croutons
ENTREE – Wild Mushroom, Asparagus and Kabocha Rissotto
DESSERT – Kahala Bread Pudding with Vanilla Sauce

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The Secret Language of Influence:

Your Passport to Powerful Persuasion

 
GOT INFLUENCE? How well do your words and phrases motivate others? Language training is the most neglected area of any management, leadership or business development program. Recent research from the world of psychology can help us increase the potency of our conversations. You will find these skills useful for leading, managing, motivating and most critically, selling your ideas. Dan Seidman will share some specific examples of how his clients use these techniques to improve their business. Come hear about…

• Learn how people are motivated to buy in two distinct ways – to attain benefits or focus on solving problems.
• Learn how to identify each type, in order to design marketing literature and create sales scripts.
• Learn language that eliminates the worst, most toxic forms of resistance that buyers offer.

Who do you know that should be attending this program with you?
Show this to them now and commit to having dinner together, with Dan Seidman and SMEI.

Attendees will receive a free 32-page booklet on The Secret Language of Influence!

Tools & Techniques for Communicating Value

This half-day workshop will combine lecture, interactive exercises and group discussion. The goal is to able to take away some tools and techniques that can be immediately applied to your own situation – helping you to refine your approach for a more efficient and effective sales process. In particular, we will redefine the concept of “selling” into one that centers on customer-focused communication.

Your buyers are more sophisticated in their understanding of sales than ever before. They are in control and they know it. By the end of the workshop, you will have gained a greater ability to stand-out in a positive and collaborative way that will position you for success!

Build Skills

• Create value propositions that hook customers
• Develop an effective sales pipeline process
• Build a “Customer Fit Index” for your sales territory
• Identify key aspects of truly qualifying prospects
• Hone listening skills designed to move the sale forward.
• Creating power questions that position you for successful sales calls
• Use effective closing techniques that work for both you and your prospect

Register now to reserve your spot register to reserve your spot by Friday, December 2, 2011 to take advantage of the
Early Bird Savings!

Schedule 8:00am Check-in / Coffee 8:30am Session 1 11:30am Lunch 12:30pm Session 2 2:00pm Pau

Menu Salad: Caesar Salad with Sourdough Croutons Entree: Citrus Herb Stuffed Chicken Breast with Roasted Pesto Tomato and Potato Croquette on Demi Glace Dessert: Kahala Bread Pudding with Vanilla Sauce

Please call (808) 778-8884 for any questions!

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Your Workshop Leader:
Lisa Dennis, President

Knowledgence Associates


Lisa Dennis brings over twenty-five years of marketing and sales to client engagements. She has hands-on experience with both the marketing and selling of business-to-business and business-to-consumer products and services. Her consulting firm serves clients in high technology, insurance, manufacturing, healthcare, and professional services. Clients include Akamai, Dell, HP, IBM, Mutual of Omaha, Tufts Health Plan, and many more.

Prior to founding Knowledgence Associates in 1997, she held publishing, product management and marketing/sales roles at Bolt Beranek and Newman, Thomson & Thomson (a member company of The Thomson Corporation), The Center for Business Intelligence, and World Congress.

Lisa is the chapter president for SMEI Boston, and sits on the international board of directors for SMEI, serving as Vice Chair for Affiliates and Chapters. She has a B.A in Writing from Wheaton College, and an MBA in Marketing from Babson College.

Please join us with our guest speaker, Regina Morgan, General Manager of the Victoria’s Secret Flagship Store in Ala Moana.

The Grand Opening of their Flagship store in Ala Moana has proven to be the most lucrative grand opening in their history to date – so what really is Victoria’s Secret? Get first hand info on the branding behind both Limited and Victoria’s Secret, their introduction to the Hawaii market, and the opening of their new location on Kalakaua Ave, in the heart of Waikiki.

Regina Morgan has had 8 years of success in the Retail Industry with Victoria’s Secret.  Studying at the University of Southern California she began as a summer intern with Victoria’s Secret Beauty.  After success in running High Value Market locations in the Los Angeles Metropolitan area, she relocated to Hawaii as Operations Manager at Ala Moana, the company’s newest premier flagship location, leading a staff of over 350 employees and recently was promoted to General Manager after the successful opening of their second location in Waikiki.

Please join us as Mayor Carlisle discusses

• APEC’s Impact on the City of Honolulu and Hawaii Business
• Honolulu’s Sister City Program
• The Honolulu Rail Project and more

Honolulu Mayor Peter Carlisle will discuss the upcoming APEC summit that will bring President Obama and the leaders of 20 other member economies here next month, along with thousands more dignitaries and officials from throughout the Asia Pacific region. Carlisle will also provide an update on Honolulu’s rail transit project and its importance as an alternative to clogged freeways and limited parking spaces. He will also highlight the recent Sister City’s Summit. Carlisle is the 13th Mayor of the City and County of Honolulu. He was elected in 2010, after serving as Honolulu’s Prosecuting Attorney for 14 years. Carlisle is a native of Ridgewood, New Jersey, and has lived in Hawaii since 1978.

Peter Carlisle is serving in his first term as Mayor of the City and County of Honolulu, the 10th largest municipality in the United States. He is the Chief Executive of approximately 10,000 employees in over twenty departments. Not a member of a political party, Peter has been a City and County employee for 25 years including being elected Prosecuting Attorney for an unprecedented four terms. During Carlisle’s administration, Honolulu experienced historically low crime rates which he credits to inter-agency cooperation and collaboration efforts. After graduating from UCLA Law School in 1977, Peter moved to Oahu where he met his wife Judy and raised two children.